The power of
:cap
ital  ability acity

We provide permanent capital and operator expertise to drive long-term growth.

Kendal:cap by the Numbers

Operator-led investing. Proven value creation.

Global Portfolio

Continents
0
Countries
0

Long-Term Permanent Capital

No PE mandate or time constraints
0 %

Founder-led partnerships

Founder & management
Partnered Investments
0 %

9 Portfolio investments

(30% US$| 50% £ | 20% ZAR)
Market Cap of Portfolio Companies
R 1 bn

PayCurve Exit

Multiple on Money
x

ClearWorld Exit

Multiple on Money
> 0 x

What our partners have to say

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Our Portfolio:

We back specialist businesses where permanent capital and an operator mindset unlock the next phase of growth.

Our portfolio spans the UK, South Africa, Rest of Africa, Latin America and the US, across Financial Services, Tech, Insurance and Data.

Click on a pin to see that location

Sectors we operate in:

We invest in specialist businesses across Financial Services, Tech, Insurance and Data.

Our Difference:

We get embedded for growth.

The right partnership creates exponential value. We embed ourselves within entrepreneurial businesses to help you compound sustainable growth and navigate the realities of scaling. We bring three essentials for exponential value creation:

We invest our permanent capital together with the right mix of third-party debt and other capital as your business scales.

We focus on optimising balance sheets by structuring liabilities to match your business reality, working alongside banks, institutional investors, credit funds and other investors to execute at scale.

We are not bound by private equity constraints (no PE Mandates or time constraints). Instead, we align with the needs of the business to drive value
creation.

We are expert operators and entrepreneurs who have built and run businesses before. We understand the reality of complexity, trade-offs, and growth pressure; because we’ve lived it.

Strategy Design & Execution
Sharpening your direction, priorities, and the operating plan turns high-level ambition into measurable outcomes.

Geographic Expansion
Decades of experience entering new global markets.

Organic Growth Acceleration
Leveraging our experience founding and scaling multi-billion-dollar global platforms.

We bring the capacity to grow without breaking:

Organisational Design
Evolving leadership and upgrading human capital.

Governance & Resilience
Improving decision frameworks and risk discipline to maintain momentum.

Data-Driven Support
Utilising institutional-grade FP&A and financial modeling to support faster, better decisions. All powered by Kendal:IP

Is Kendal:cap right for you?

We back specialist businesses where capital, capability, and capacity can compound into long-term value.

If you are
founder-lead partner-ready cash-flow positive globally-minded
we should talk

Specialist Sector
Operating in financial services, technology, insurance and data.

Founder-led
Led by an ambitious operator ready to scale.

Partner-ready
You want a hands-on partner, not a passive shareholder.

Cash Flow Positive
Generating (or with a clear path to) positive cash flow and dividends.

Global Mindset
Ability to grow across diverse markets and customer bases.

Contact us:

Let’s Power Your Growth

If you are building a specialist platform and need a partner who brings funding, capability, and the capacity to scale, we’d be happy to explore the fit.

The 3Way Group is the largest provider of hot qualified leads on the African continent, with over 17 years of experience in entrepreneurship, strategy, and risk management. With operations across the USA, South Africa, Kenya, Nigeria, Namibia, Botswana and beyond, our team has successfully established a strong presence in multiple markets, supported by over 100 employees and 1,000 call center agents. Our mission centers on leveraging cost advantages to deliver qualified and compliant leads globally across Financial Services, Debt Consolidation, Telco, and Credit verticals. Through strategic initiatives and a commitment to innovation, we continue to expand our impact, including a focus on the U.S. market, while maintaining high standards of customer value and operational excellence.

Almost 4 years have flown by since we did our equity transaction. Kendal:cap bought out a passive partner with a view to working alongside us in taking our business global and improving the quality of earnings. Although it’s still early days, it’s clear to see the caliber of the individuals and its hardly a surprise that Grant and Stu have achieved what they have on their Bayport journey. It’s powerful to have partners who have “seen the movie” and I fully appreciate the culture fit, the partnership approach and the cutting-edge mindset, which will only help us with our ambitions of building a leading performance based marketing business on a global scale and in hard currency.”

Danny Aaron

Chairman of the 3Way Group

Head office in Johannesburg, South Africa with a satellite office in Cape Town. We operate in the following Geos outside of South Africa: Namibia, Nigeria, Botswana, Kenya and U.S. ( where our north star resides).

> R1 billion of profit generated since we started One operation (e.g., number of staff, clients served, or units produced)

We generate of 1 million leads a month in South Africa alone across our core verticals being Insurance, VAS, phone contracts, personal loans and debt counselling.

2019
2019
2019
2019